IncInk Records, Bollywood star Ranveer Singh’s music label, is taking
a big step towards inclusion. The label is apparently working towards
creating music for people who are deaf and hard of hearing.
After rocking audiences and the box office with his performance as a rapper
in the hit film Gully Boy, Bollywood star Ranveer
Singh is taking his love for music to yet another level. Ranveer’s
newly launched independent music label IncInk Records is now
working on making inclusive music for deaf and hard of hearing listeners.
In March this year, Ranveer launched the IncInk Records Company
with filmmaker Navzar Eranee. The aim, he said, was to
promote budding music talent in India. The Inc in the label is said to
inclusivity. At the time of the launch, Ranveer had tweeted, “”Inclusive.
Independent. This is the soul of #IncInk – my passion project.”
Talking about the initiative, Ranveer told the media,
Just this weekend, Ranveer released a romantic song called Mohabbat
from the IncInk label. Speaking to the press, IncInk co-founder Eranee said,
“IncInk has endeavoured to include artists in the creation of our expression
and the sharing of it. We wanted to include sign language from day one with
all our music creative. We want to make it mandatory as a practice and as we
look into the future, utilise more techniques to include a larger audience
who may not have the benefits that we enjoy when it comes to the arts.”.
Recently artist Spitfire, also known as Nitin
Mishra performed his song Vartalap on the hip hop reality
show MTV Hustle, accompanied by a sign language interpreter
who interpreted the lyrics in sign language. Mishra is associated with IncInk
Records and is one of the artists who have signed up with the label.
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