Popular body wash ThinkSkin is now available in Braille packaging. Taking its
accessibility measures a step further, Future Group launched
Braille packs of ThinkSkin on the occasion of World Braille
Day.
Over the last year, Future Group has launched a number of accessibility
initiatives across some of its stores. All part of what Ashni
BIyani, Managing Director, Future Consumer
described as the company’s commitment to “putting the consumer first.”
We are a consumer first company and we develop all our products from a
perspective of empathy for the customer. We have seen visually impaired
customers struggle to choose the right product and this is the first step
towards addressing that gap. – Ashni Biyani, Managing Director,
Future Consumer
Also present at the launch was Ajay Reddy,
Captain of the Indian blind cricket team, which is on a high
after a series of decisive wins in international-level series. Reddy, who is
also the brand ambassador of the newly packaged ThinkSkin said he was happy
that the needs of the blind community were finally being taken note of by top
brands.
“It is hard for visually impaired people to identify products at malls, so
this Braille packaging is a welcome step. We will not have to ask people to
help us find what we want. Practically speaking as well, it is needed because
there are so many products in the bathroom that it becomes difficult to
identify what we want. This will take that problem away. I encourage people
to buy this product and promote the idea of inclusion”.
Future Group says it has many such initiatives in the pipeline and that
ThinkSkin is just a taste of things to come. The company has a large team of
employees with disabilities who are closely involved in mapping each such
initiative. “Our disabled employees are the first consumer group through
which we understand the challenges of the community,” said Biyani. “We
want to speak to people across disability types and we have started with
visually impaired people because India has the largest population in the
world.”
Not just Future Group, many leading companies are looking at accessibility in
a big way and this is an encouraging sign. Last year, ITC
launched Braille enabled packs of its leading hygiene product, Savlon
Antiseptic liquid.
All good signs, and will hopefully lead to a day when accessibility is no
longer an afterthought but something that is planned for from the very start.
Source: https://newzhook.com/story/20979
