Skip to content

Wethe15: Paralympic Committee launches new ad campaign – video

Posted in General

The International Paralympic Committee, along with dozens of other major organisations, has launched an advertising campaign entitled WeThe15. The number 15 represents the estimated 15% of people across the world who have a disability. The campaign’s message is essentially that people with disabilities do not need pity, but do deserve respect. The WeThe15 campaign will be a key feature of the Paralympics Opening ceremony on Tuesday 24 August. 

Thu 19 Aug 2021

Last modified on Thu 19 Aug 2021

Source: https://www.theguardian.com/sport/video/2021/aug/19/wethe15-paralympic-committee-launches-new-ad-campaign-video

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *